Two weeks ago, the News Council partnered with LifeScience Alley to bring the forum "Healthcare & The News" to life on the University of Minnesota Campus.
The event was, to say the least, a hit.
We began by posing the question: "two industries dedicated to serving the public, yet too often crossing swords. Why does that happen, and what can be done?"
The response from participants and panelists (experts from both the journalism and healthcare industry), was thoughtful and intelligent.
Watch the presentation by Gary Schwitzer, the panel discussion and other highlights from the forum by clicking on the links below. Click on the picture on the right to hear the media panel discussion.
Part 1: Healthcare and News - Frank Cerra
Part 2: Healthcare and News - Gary Schwitzer
Part 3: Healthcare and News - Healthcare Panel
Part 4: Healthcare and News - Media Panel
Part 5: Healthcare and News - Q & A
View photos from the event on Flickr.
Co-hosted by the Minnesota Journalism Center and the Newspaper Guild
The New Economic Models for News conference on June 16, 2009, brought together media professionals, students, professors and business leaders to discuss new economic methods to support the struggling news industry.
Here are a few points of interest from our executive director, Sarah Bauer, who attended the conference:
-There is no one business model that will help bring journalism out of the current crisis it faces;
-The advertising-supported journalism model is dead. Some emerging options include L3C models, nonprofit models, cooperatives and community or employee-owned operations;
-Google is both a problem and a solution for journalism --
+The upside of Google is that, it is providing a new audience for journalism -- most people arrive at newspaper Web sites via Google Search;
+The downside of Google is that, it uses news organization-created content, posts it to its news sites, and makes money off advertising. The news outlets lose money here because they don't get a cut of the profits;
-The challenge is figuring out how to get readers engaged and willing to pay for content -- specifically content found online; and
-Exciting developments in online advertising include the ability to target ads that are very specific to the reader, allowing the reader to make micropayments for content they find useful.
The hearing process was opened to the public this spring when the Washington News Council posted a complaint to its Web site and asked readers to weigh in on the actions of KIRO 7 Eyewitness News in Seattle. Check out the following links -- and let us know what you think at info@news-council.org -- we'll post your comments to our Web site!
WNC Announcement of Online Hearing Results
SPJ statement in response to announcement of hearing results
Column by Stephen Ward on WNC & SPJ
September 24, 2009
University of Minnesota
This presentation will allow the audience to understand the complexity of the healthcare communications industry.
7:30-8:00a.m. Networking and Continental Breakfast
8:00-10:00am Program
October 1-5, 2009
University of Minnesota
The University of Minnesota School of Journalism and Mass Communication has once again been selected by the U.S. State Department to participate in the Edward R. Murrow Program and host 12-15 international journalists. SJMC faculty and Twin Cities journalists will lead the visitors in various topics that affect the U.S. media.
October 21, 2009
University of Minnesota
What has discouraged the traditional watchdog’s inclination to bark – let alone bite?
Charles Lewis, executive editor of the new Investigative Reporting Workshop at American University in Washington, D.C., will address this question in his 2009 Silha Lecture.
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